When using models, many companies follow a typical procedure. After deciding what kind of models are needed for a photoshoot or event, they contact a talent agency, select the models, conduct the photoshoot/event, then pay an invoice from the talent agency a month or more after the project is complete. In many places this is perfectly acceptable, but in California, it could lead to potential liability.
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Three Things to Consider Before Hiring Models for Your Marketing Campaign Posted on: July 15, 2021 In: Labor & Employment
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Top 6 Legal Issues for Influencer Agreements Posted on: July 09, 2021 In: Labor & Employment
In a world where content is king, the year of COVID-19, which began with massive layoffs and unemployment, spawned a new wave of influencers and brand ambassadors in a generation already filled with these intrepid entrepreneurs. But companies engaging these micro-marketers are learning that projects for influencers are hugely varied depending on the details of the project. In this post, we discuss the top six legal issues to be concerned with in an influencer agreement.
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