Amy L. Pierce

Partner

  • location icon Sacramento, CA
    2020 West El Camino Avenue
    Suite 700
    Sacramento, CA 95833

Amy Pierce is a partner in the Sacramento office of Lewis Brisbois and a member of the Class Action & Mass Tort and Complex Business & Commercial Litigation Practices. Ms. Pierce is a lead trial attorney with nearly 20 years of experience handling complex commercial litigation cases in state and federal courts. Ms. Pierce has been trial counsel in bench trials and binding arbitrations. Ms. Pierce also regularly provides clients with guidance on compliance with various consumer protection laws to help them to reduce and, in some cases, eliminate their exposure to class action litigation.

The main focus of Ms. Pierce's practice is nationwide and California-wide consumer class action litigation, and throughout her career Ms. Pierce has represented numerous national and international retailers and restaurant chains in consumer class actions. Ms. Pierce has subject matter expertise regarding laws governing prepaid and loyalty, award and promotional products, consumer privacy, marketing, contests and sweepstakes.

Ms. Pierce also has significant experience representing lenders and other financial services companies in connection with laws governing money transmission, prepaid products, and virtual currency, vehicle repossession and sale issues, and protection of privacy and personal identification information.

Ms. Pierce also has significant experience assisting contractors and subcontractors with construction disputes and contractor licensing-related issues.

Prior to joining Lewis Brisbois, Ms. Pierce was counsel at another major national law firm.

Professional Presentations

  • “Social Consciousness – Not Just for the Millennials,” West Coast General Counsel Conference, November 17, 2015.
  • “Before You Hit Send, Did You Know…U.S. and Canada Anti-Spam Laws,” Webinar, January 15, 2015.
  • “How Consumer and Retail Businesses Can Prepare for the Next Data Breach,” Webinar, April 17, 2014.

Admissions

  • State Bar Admissions
    • California
  • United States District Courts
    • United States District Court for the Central District of California
    • United States District Court for the Eastern District of California
    • United States District Court for the Northern District of California
  • United States Courts of Appeals
    • United States Court of Appeals for the Ninth Circuit

Admissions

California

9th Circuit Court of Appeals

U.S. District Courts for the Northern, Central and Eastern Districts of California

Associations

  • State Bar of California

Awards & Honors

  • Testified before the State Assembly Judiciary Committee on proposed amendments to California's Contractors Law.

Education

University of the Pacific, McGeorge School of Law

Juris Doctor, with great distinction, 2000

California State University, San Bernardino

Bachelor of Science, 1997

Representative Matters

Prepaid and Gift Cards

  • Defended a national prepaid card service provider in a state-wide consumer class action alleging violations of California’s Consumers Legal Remedies Act and Unfair Competition Law relating to its customer’s gift card policy and procedures in California.
  • Defended national pet supplies retailer in a state-wide consumer class action alleging violations of California’s Consumers Legal Remedies Act and Unfair Competition Law relating to its gift card policy and procedures in California.
  • Defended national restaurant chain in a state-wide consumer class action alleging violations of California’s Consumers Legal Remedies Act and Unfair Competition Law relating to its gift card policy and procedures in California.
  • Defended national association in a state-wide consumer class action alleging violations of California’s Consumers Legal Remedies Act and Unfair Competition Law relating to the bank’s business debit card rewards program.
  • Defended national association in a state-wide consumer class action alleging violations of California’s Gift Card Law, Consumers Legal Remedies Act and Unfair Competition Law relating to the bank’s Visa®‐branded gift cards.
  • Defended national restaurant chain in a state-wide consumer class action alleging violations of California’s Consumers Legal Remedies Act and Unfair Competition Law relating to its gift card policy and procedures in California.
  • Defended national craft supplies retailer in a state-wide consumer class action alleging violations of California’s Consumers Legal Remedies Act and Unfair Competition Law relating to its gift card policy and procedures in California.
  • Defending national pharmacy/retailer in a state-wide consumer class action alleging violations of California’s Consumers Legal Remedies Act relating to its gift card policy and procedures in California.
  • Defending national pharmacy/retailer in a statewide consumer in a state-wide consumer class action alleging violations of California’s Consumers Legal Remedies Act and Unfair Competition Law relating to its gift card policy and procedures in California.

Privacy

  • Defended international women’s fast fashion and accessories retailer in a state-wide consumer class action alleging violations of California’s Shine the Light Law.
  • Defended international women’s clothing and accessories retailer in a nationwide consumer class action alleging violations of the federal Telephone Consumer Protection Act.
  • Defended automobile lender in connection with a lawsuit alleging violations of the federal Telephone Consumer Protection Act in connection with its debt collection efforts.
  • Defended national women’s footwear manufacturer and retailer in a state-wide consumer class action alleging violations of California’s Song-Beverly Credit Card Act relating to its receipts. Plaintiff was persuaded to voluntarily dismiss her complaint after she failed to prevail on her motion for summary judgment, which confirmed that the company’s receipts do not violate California law.
  • Defended national women’s closing and accessories retailer in a state‐wide consumer class action alleging violations of California’s Song-Beverly Credit Card Act relating to its point-of-sale policies and procedures in connection with credit card transactions in California. Plaintiff was persuaded to voluntarily dismiss her complaint on the grounds that the company’s point‐of‐sale policies and procedures do not violate California law.

Sales Tax

  • Defended international women’s fast fashion and accessories retailer in a state-wide consumer class action alleging over-collection of state and local sales tax.

Rees-Levering Automobile Sales Finance Act

  • Defended automobile lender in connection with a lawsuit alleging violations of California’s Rees-Levering Sales Finance Act and Consumers Legal Remedies Act in connection with the sale of an automobile.
  • Defended automobile lender in connection with a state-wide class action under California’s Rees-Levering Automobile Sales Finance Act and Consumers Legal Remedies Act in connection with the sale of an automobile.
  • Defended financial institution in a state-wide consumer class action alleging violations of California’s Rees-Levering Automobile Sales Finance Act in connection with the Bank’s notice of intent to repossess a motor vehicle in California.
  • Defended automobile lender in connection with a class action under California’s Rees‐Levering Automobile Sales Finance Act and Consumers Legal Remedies Act in connection with its status as a holder and the dealer’s alleged failure to comply with the Rees-levering Automobile Sales Finance Act disclosure requirements.
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