Daniel C. DeCarlo


Dan DeCarlo is a partner in the Los Angeles office of Lewis Brisbois and chair of the Intellectual Property & Technology Practice. His practice focuses on intellectual property litigation. 

Since 1992, Mr. DeCarlo has focused on complex business litigation concentrating on trademark and Lanham Act claims, copyright litigation, unfair competition litigation, false advertising, trade secret litigation, patent litigation, right of publicity and related business torts. He has served as lead counsel in numerous jury and bench trials and has extensive experience in all aspects of Federal Court litigation including preliminary injunctions, summary judgments and appeals to the Ninth Circuit and Federal Circuit Courts of Appeal.

In addition to litigation, Mr. DeCarlo’s practice focuses on intellectual property enforcement and counseling, including trademark prosecution, licensing and creating strategies to enhance his client’s intellectual property portfolio. He frequently lectures to business groups on intellectual property issues.

As does each lawyer in the intellectual property group, Mr. DeCarlo ascribes to a litigation philosophy which stresses comprehensive early analysis and evaluation so as to plan an aggressive and result oriented approach. The ultimate goals of the client must be thoroughly reviewed and measured against the complexity and expense of each matter. Some recent examples of this approach include:

  • Mr. DeCarlo served as lead defense counsel in Stone Creek v. Omnia Italian Designs, a long-running and hotly contested trademark infringement dispute venued in the District of Arizona.  In 2020,  after seven years of litigation and two trips to the Ninth Circuit Court of Appeals, Mr. DeCarlo ultimately secured for our client a finding by both the trial and appellate courts that our client did not owe the plaintiff any damages or the $4.2 million in profits the plaintiff had sought for our client’s adoption of the plaintiff’s STONE CREEK trademark. Our client had selected the plaintiff’s mark with knowledge of the plaintiff’s use of the mark, but we established at trial that our client did so without any intent to trade off of the plaintiff’s good will, arguing that the geographic point of sale for each company was different. We also established at trial that no profits were attributable to the infringement and these facts were the basis of the Ninth Circuit’s decision that our client did not owe the plaintiff any profits. In a previous phase of the trial, Mr. DeCarlo also successfully removed any damage claims and so after seven years of litigation, our client was finally able to close the books on the case, owing the plaintiff nothing. You can read the Ninth Circuit’s opinion here.

  • Mr. DeCarlo obtained a trial victory and sanctions in the form of all attorneys’ fees for his client, a martial arts studio franchisee. The case arose from unusual claims regarding trademark infringement and violations of various franchise and license agreements between our client and the franchisor of martial arts studios. Following a three-day bench trial before Federal Judge David O. Carter, the court found our client to be the prevailing party on all counts brought by the plaintiff, and further found that the plaintiff had engaged in conduct worthy of sanctions and thus awarded our client its full attorneys’ fees (the order can be found here). The court’s ruling (which can be found here) expressly found that the plaintiff had committed a fraud on the court, that the plaintiff’s president had lied under oath, and had engaged in other wrongdoing. The case was covered extensively by the Los Angeles Daily Journal. The Daily Journal’s December 6, 2019 article can be found here.

  • Mr. DeCarlo won a unanimous jury verdict for his client in a trial held in the Central District of California in June 2019. Mr. DeCarlo represented Harbor Breeze Corporation, the largest operator of recreational boating tours in Long Beach, CA, in this Federal Lanham Act case that included claims of false advertising. Harbor Breeze accused its competitors Newport Landing, Davey’s Locker, and their affiliates (all essentially operated as a single entity) of driving customers away from Harbor Breeze’s tours by advertising extremely low prices for their own tours online. Once customers were on the defendants’ websites, they could not check out until they had paid a series of hidden fees, given legitimate-sounding names, such as “wharfage” and “fuel” fees. We presented evidence at trial to establish that the fees were concocted and part of a scheme to increase revenue while unfairly competing by falsely advertising super-low pricing that the defendants never intended to honor and did not honor. The jury found unanimously for Harbor Breeze, determining that the defendants’ scheme was deceptive to a “substantial segment” of customers. Following the jury verdict, Mr. DeCarlo sought and obtained injunctive relief against the defendants to halt the false advertising. A copy of the injunction is linked here.

  • In 2019, Mr. DeCarlo represented Omnia Media in a copyright infringement suit brought by the well-known recording artist Christine D’Clario and her publishing company Gracehouse Music and obtained a complete defense to the claims plus an award of attorneys’ fees for Omnia of over $112.000. Mr. DeCarlo, early in the case identified dispositive issues and ultimately forced the Plaintiffs to stipulate to a dismissal rather than face a summary judgment motion. The Court then found that Omnia’s position met the appropriate standard for an award of attorneys’ fees. The case is Grace house v. Omnia et al. 8-268, United States District Court – Central District of California.

  • Mr. DeCarlo served as lead counsel for Southern SARMS in a false advertising and unfair competition case brought by Nutrition Distribution, LLC. (Los Angeles Superior Court Case No. BC616482- 2016 and California Court of Appeal Case No. B 278132, 2017). Mr. DeCarlo was successful in having the case dismissed on demurrer without leave to amend. Plaintiff then appealed, and on November 28, 2017, the California Court of Appeal confirmed the trial court’s dismissal. A copy of the opinion is linked here. The Plaintiff accused our client of selling and marketing to body builders, illegal “synthetic drugs with similar effects to illegal anabolic steroids.” The Plaintiff requested injunctive relief and our client’s profits from the sale of these substances. The demurrer was based on multiple grounds including that the Plaintiff’s claims invaded the primary jurisdiction of the FDA which is the agency that governs the sale of illegal drugs and supplements. We also attacked the pleadings on the grounds that the claims sought remedies that were not viable under the causes of action plead. The Plaintiff sought damages and profits, which are not remedies available under California’s unfair competition statutes. The Plaintiff’s injunctive request, we also established, was not viable as well under the law. The Court dismissed the entire case and did not allow leave to amend and in a 3-0 decision the Court of Appeal upheld the dismissal.
  • In 2017, Mr. DeCarlo represented zulilly and Hemisphere Global in a copyright infringement case against, Unicolors, one of the most prolific copyright fabric plaintiffs in the country. United States District Court, Central District 16-07122. We took the position early that the case lacked merit and informed Unicolors that no monetary payment would ever be tendered and demanded a dismissal. Despite this warning, Unicolors insisted on a monetary payment for settlement up until shortly before trial. Ultimately, Unicolors dismissed the case, released our clients from any potential claims regarding sales of the so-called accused products and did so without receiving any monetary payment. 
  • Mr. DeCarlo serves as co-lead counsel in the matter of National Shooting Sports Foundation v. State of California wherein the Firm’s client is seeking to invalidate legislation on the grounds that the legislation is impossible to comply with. The case is currently pending. On behalf of our client, we were able to establish that California recognizes that statutes that are impossible to comply with are the proper subject of a request for cancellation of that statute via a declaratory relief claim. The rule was articulated by the California Appellate Court in National Shooting Sports Foundation v. State of California, Slip Opinion F072310 (California Fifth Appellate District, December 1, 2016) which reversed the trial court’s conclusion that the separation of powers doctrine precludes a party from challenging a statute for reasons unrelated to the constitutionality of that statute. The Appellate Court held that impossibility of performance is a distinct means to challenge the validity of a statute and that the separation of powers doctrine does not preclude a challenge based on impossibility of performance.
  • Mr. DeCarlo served as co-lead counsel for the Firm’s client Trophy Depot, Inc. in a copyright and trademark infringement case brought by a competitor, Crown Awards. Crown Awards v. Trophy Depot, SDNY 15-cv-01178-LAK-AJP. The Plaintiff sought millions in damages stemming from the alleged infringement of dozens of alleged copyrighted works in the form of trophies. The defense centered on attacking the Plaintiff’s claim to being the copyright owner of multiple trophy designs. The trophies, we claimed, were not proprietary to Plaintiff. Through discovery and investigation we developed strong defenses that the Plaintiff systematically obtained copyright registrations for works in which they were not the owners by making material misrepresentations to the Copyright Office and then lied in deposition and discovery to cover up their lack of ownership when pressed. In addition to aggressively pursuing discovery against the Plaintiff to uncover its fraud, we issued third party discovery which further revealed Plaintiff’s fraud, perjury and lack of viable claims. As summary judgment motions were being prepared, Plaintiff abruptly dismissed its case and its then litigation counsel disassociated itself from Plaintiff, ultimately invoking New York’s “self defense” exception (New York 1.6(b)(5) of the New York Professional Rules of Conduct) when the perjury issue was brought to the Court’s attention. The District Court ultimately issued an order in which the Court recommended a criminal investigation of the matter stating, “The United States Attorney should consider whether criminal charges are appropriate.
  • Mr. DeCarlo represented Kelly Van Halen the ex-wife of Alex Van Halen one of the founding members of the band VAN HALEN. The Band claimed that Ms. Van Halen’s use of her last name infringed the Band’s trademark rights in VAN HALEN and also constituted dilution. The Band sought an injunction against Ms. Van Halen from using her last name as a trademark. Prior to trial, Mr. DeCarlo negotiated a favorable settlement which allows Ms. Van Halen to continue using her last name, VAN HALEN, as part of her trademarks and the Band has agreed not to oppose any efforts by Ms. Van Halen to register such trademarks anywhere in the world. Ms. Van Halen paid no money to the Band as part of this settlement.
  • In 2012, Mr. DeCarlo obtained a reversal of the Trial Court’s denial of our client’s ANTI-SLAPP motion, resulting in a defense of the claim that our client published false and defamatory material. The decision is Direct Shopping Network v. Robert James, 2012 Cal. App. LEXIS 722.
  • In 2011, Mr. DeCarlo served as lead counsel for the television network HD Net and successfully obtained summary judgment against an actress and model related to claims of misappropriation of name and likeness. The Court awarded our client attorneys’ fees.
  • In 2011, we represented Pita Pit, a nationwide restaurant franchisor in claims by franchisees for fraud, breach of fiduciary duty and breach of contract. We obtained an arbitration ruling which enabled our client to thereafter settle the matter under confidential terms.
  • In 2011, we obtained for our client Trafficschool.com a significant ruling in the 9th Circuit Court of Appeals against the owners of the website DMV.ORG. At a trial in 2008, our client was awarded what is believed to be an unprecedented injunction which required the owners of DMV.ORG to display a "splash screen" warning every visitor to its site that the site is not affiliated with a governmental agency. In the opinion, the 9th Circuit Court of Appeals reversed the Trial Court's decision to not award our client its attorneys' fees. The opinion may be accessed by clicking here.
  • In 2011, we obtained a dismissal for our client on an issue of first impression concerning application of the Copyright Act's DMCA. Plaintiff had sued our client in California state court alleging that our client's representation in an EBAY VERO take down notice which alleged trademark infringement subjected our client to liability for various California based tort claims. We established that the DMCA was the sole statutory framework which could be applied to adjudicate alleged wrongful conduct in a take down notice, such as a VERO complaint, even if the alleged wrongful conduct was false claims of trademark infringement. The State Court dismissed the case holding that wrongful actions taken via DMCA take down notices, regardless of their content, must be brought in Federal Court under the Copyright Act.
  • In 2009, Mr. DeCarlo represented EWI Worldwide, a leader in the exhibit design and construction industry in a trade secret misappropriation case brought by a competitor. Early in the case, Mr. DeCarlo identified flaws in the plaintiff's position and through a cost effective approach was able to dispose of the case on summary judgment after taking only a single deposition of the plaintiff. The case is Premier Displays v. EWI Worldwide, 2009 U.S. Dist. LEXIS 11946 (C.D. Cal 2009).
  • In 2009, Mr. DeCarlo served as lead trial counsel for Flynt Media Corporation and its principals Jimmy Flynt II and Dustin Flynt in a jury trial brought by Larry Flynt and the publisher of Hustler. The case dealt with complex issues of trademark law and rights of publicity in the context of members of the same family utilizing a common surname in competing ventures.
  • In 2008, Mr. DeCarlo served as trial counsel for the Firm's client Trafficschool.com and obtained a verdict in favor of our clients for false advertising against a competitor, DMV.ORG- one of the top 300 websites in the world. The case generated a landmark injunction which forced DMV.ORG to employ a splash page warning all visitors to the site about the site's non-governmental affiliation. To read more details about the case, an article Mr. DeCarlo wrote about the case is listed below under "Awards/Publications" and a PDF link is provided.
  • In 2007, Mr. DeCarlo represented Evergreen Data Systems in defense of claims of breach of contract, RICO and related business torts. Our adversary demanded millions of dollars in settlement and after a multi-staged attack on the claims, including narrowing the claims through motions to dismiss, limiting the exposure through a summary adjudication motion, and then finally disposing of all potential liability through aggressive depositions of our adversary’s expert witnesses and after successful motions in limine, our client was awarded over $600,000 in attorneys’ fees and costs for the expense of defending itself.
  • In 2007, in defense of our client in a trade secret misappropriation lawsuit involving the flooring industry, Mr. DeCarlo was successful in obtaining a settlement with our client being reimbursed for its attorneys’ fees. The Trade Secret Act provides for attorneys’ fees to prevailing defendants accused in bad faith. By aggressively defending our client, the Firm was able to illustrate the case had no merit and forced our client’s adversary to compensate it for the fees incurred in defending itself.
  • In 2007, Mr. DeCarlo was successful in obtaining an affirmance on appeal before the Federal Circuit Court of Appeals of a summary judgment ruling of patent non-infringement for the Firm’s client, Arminak & Associates, Inc. (Arminak & Associates, Inc. v. St. Gobain Calmar, Inc. 501 F. 3d. 1314 (Fed. Cir. 2007)). We established for our client in a 3-0 decision before the Federal Circuit (which withstood a request for an en banc hearing despite a strong lobbying effort from industrial designers) a design patent infringement test standard which strengthened the right of our client to compete with large conglomerates holding design patents on component parts.
  • In 2007, on behalf of Patriarch, Inc., Mr. DeCarlo obtained a nearly $600,000 jury verdict for breach of contract and copyright infringement.
  • Before the 9th Circuit Court of Appeals, Mr. DeCarlo obtained a 3-0 affirmance of a summary judgment ruling on behalf of the Firm’s client Fishery Products International. Fishery had been accused of trade mark infringement over the use of Contessa Food Products’ “signature” trademark. Summary judgment was won even though the issue of infringement was never adjudicated. Mr. DeCarlo designed a strategy to establish that there was no remedy for any alleged wrongful conduct and therefore no reason to adjudicate the infringement claim. The District Court and Ninth Circuit agreed, disposing of the case with no liability to Fishery even though there was never an adjudication of the issue of infringement.
  • In 2003 and 2004 Mr. DeCarlo obtained a nearly $500,000 jury verdict against the University of Southern California concerning patented dental implants and successfully defended Nishimoto Trading Company (one of the largest Japanese food distributors in the United States) in a several week jury trial in Los Angeles.

Published Opinions

  •  National Shooting Sports Foundation, Inc. v. State of California, Slip Opinion F072310 (California Fifth Appellate District, December 1, 2016).
  • Direct Shopping Network v. Robert James, 2012 Cal. App. LEXIS 722.
  • Trafficschool.com, Inc. v. Edriver, Inc. 653 F. 3d. 820 (9th Cir. 2011); WL 31986226, 2011 U.S. App. LEXIS 15536 (9th Cir. 2011).
  • Premier Displays v. EWI Worldwide, 2009 U.S. Dist. LEXIS 11946 (C.D. Cal 2009)
  • Trafficschool.com, Inc. v. Edriver, Inc., 633 F. Supp. 2d 1063 (C.D. Cal. 2008)
  • Arminak & Associates v. St. Gobain Calmar, 501 F.3d 1314 (Fed. Cir. 2007); 424 F.Supp.2d 1188 (C.D. Cal. 2006)
  • Contessa Food Products v. Lockpur Fish 123 Fed. Appx. 747; 2005 U. S. App. LEXIS 28 (9th Cir. 2005)
  • Celestial Mechanix v. Susquehanna Radio Corp 2004 U.S. Dist. LEXIS 26987; 73 U.S.P.Q. 2d. 1300 (C. D. Cal. 2004)
  • Intex Recreation Corp v. Hasbro, Inc. 3 F. Supp. 2d. 1102 (C.D. Cal. 1998)


  • High Court to Rule on Lanham Act Remedies, Daily Journal (March 18, 2020)
  • What Is ‘Fair Use’? The 1985 Chicago Bears Have the Answer, Bloomberg Law (June 21, 2019)
  • Quoted expert in Daily Journal article, “Wind Blowing Apple's Way in Ongoing Patent Case”, (January 23, 2014)
  • Quoted expert in Daily Journal article, “Apple Seeks $15.7M in fees from Samsung”, (December 9, 2013)
  • After Trial Wins Apple Seeks Attorney Fees From Samsung, Daily Journal (December 9, 2013)
  • Co-Author, Enforcing Online Intellectual Property Rights, For The Defense, Defense Research Institute, (February 2011)
  • No Point to Novelty, IP Review, Issue 25 (Spring 2009)
  • Trademark Usage In Search Engine Advertising, Law360, New York (November 25, 2008)
  • False Advertising and the Internet: Grappling with The Lanham Act and Its Remedies in an Electronic World, The Business Suit, October 2008, DRI Publications
  • An Analysis Of Trade Dress Law, November 2001, For The Defense, The Defense Research Institute
  • The Name Game, An Analysis of Cyber-Squatting; July 2001 For The Defense, The Defense Research Institute
  • ACPA/UDRP: An Improvement Over Traditional Trademark Law? An overview of the law of Cyber-Squatting and Intellectual Property Protection: Entertainment and The Arts Handbook, West Publishing 2000-01 Edition
  • Cybersquatting and Domain Name Disputes, August 2000, American Journalism Review, University of Maryland

Professional Presentations

  • Mr. DeCarlo presented a seminar on September 22, 2016 to the Korean American Manufacturer’s Association on Intellectual Property Issues in the apparel industry. 
  • Mr. DeCarlo conducted a webinar on September 15, 2016 entitled “Defending Intellectual Property & Advertising Injury Claims.”
  • Mr. DeCarlo presented a seminar on November 5, 2015 to the Association of Corporate Counsel entitled “Hot Topics In Patent Law.”


  • State Bar Admissions
    • California



Awards & Honors

  • Mr. DeCarlo was named by the World Trademark Review (WTR) as one of its leading 1000 trademark practitioners for 2018 and 2019. The WTR 1000 directory, which focuses exclusively on trademark practices and practitioners, has firmly established itself as the definitive ‘go-to’ resource for those seeking world-class legal trademark expertise. WTR goes through an extensive vetting process including  an exhaustive qualitative research project to identify the firms and individuals that are deemed outstanding in this critical area of practice. When identifying the leading firms, factors such as depth of expertise, market presence and the level of work on which they are typically instructed were all taken into account, alongside positive peer and client feedback. A link to the official notice and listing is provided here.
  • Named “California Super Lawyer” by the publishers of Los Angeles Magazine


Southwestern University School of Law

Juris Doctor, 1992

University of Notre Dame

Bachelor of Arts, 1988

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