Jonathan D. Goins


  • location icon Atlanta, GA
    1180 Peachtree Street NE
    Suite 2900
    Atlanta, GA 30309

AV-peer rated by Martindale-Hubbell® for Intellectual Property, Jonathan Goins is vice-chair and member of the firm’s Intellectual Property & Technology and Entertainment, Media & Sports Practices. With over 17 years of experience, Mr. Goins serves as lead counsel in litigating federal cases nationally for a wide range of clients involving trademarks, copyrights, trade secrets, right of publicity, entertainment, breach of software contracts, and related business torts. Mr. Goins has been consistently ranked in peer-recognitions and publications for his expertise in intellectual property, including most recently, being named among the world’s leading trademark professionals for the third time in the annual edition of the World Trademark Review 1000. With an “A to Z” transactional to litigation skill-set in intellectual property, he is a trusted business advisor in establishing and enforcing IP rights in a variety of industries including technology, new media, entertainment, consumer goods, fashion apparel and sports. As a complementary role to his IP litigation background, Mr. Goins provides strategic advice in negotiating IP-related rights in multi-million dollar corporate deals and manages large-scale trademark and copyright portfolio registrations. As General Counsel to the National Bar Association, Mr. Goins is also very active in diversity and inclusion-related business development and origination efforts, including co-planning the NBA’s Annual Corporate Counsel Leadership Summit since 2017 and its Annual Corporate Counsel Conference since 2015. Representative clients currently include NBCUniversal Media LLC, Arcadis US Inc, and HYATT Hotels Corporation.

As a litigator, Mr. Goins has served as lead counsel in federal cases involving copyright infringement, trademark infringement, RICO counterfeiting, false advertising, unfair competition, cybersquatting, Internet libel and gripe sites, misappropriation of trade secrets, rights of publicity, business torts, fraud and breach of contract claims. As a counselor, and in efforts to mitigate litigious risk, Mr. Goins regularly advises clients in avoiding a multitude of potential pitfalls regarding IP issues in corporate transactions. He has prepared agreements with regard to ownership, indemnification, warranties, use and licensing of IP rights involving employees and consultants, joint ventures, technology, online services, research and development, advertising sponsorships and promotional rights, music, tv and film, global marketing campaigns, and major entertainment and sporting events. He has conducted IP audits, including due diligence in mergers and acquisitions. Mr. Goins has prepared and enforced confidential non-disclosure agreements, non-solicitation and non-compete agreements; trade secrets’ policies; and copyright “works made for hire” agreements. He has negotiated licenses for distribution content (including digital media and related technology) as an additional means of brand value monetization and advertising expansion, and has advised on ambush marketing tactics and FTC advertising compliance.

Specific to entertainment and sports, Mr. Goins has represented high-profile talent and production management agencies, sports agencies, professional athletes, best-selling authors and entertainers involving endorsement deals; IP clearance and registration; business ventures; a variety of music, tv and film-related agreements; disputed royalties and commission of fees; and arbitrations over violations of regulations with major professional sports leagues and college athletic associations. Mr. Goins’ trademark matters have covered all aspects of large-scale portfolio management (including global brand marketing strategy, search opinions, advertising clearance, prosecution and maintenance) and enforcement via franchise brand use and distribution compliance, cease and desist letters, negotiated licenses and settlements, and proceedings before the U.S. Trademark Trial & Appeal Board. He has also advised on website IP policies, handled DMCA take-down notices, and resolved domain name/cybersquatting disputes via the ACPA and the World Intellectual Property Organization’s Arbitration & Mediation/UDRP Center.

Mr. Goins is a frequent speaker and author on various topics regarding intellectual property, and since 2012, has lectured on copyright law, trademark law, entertainment law, and sports law as an Adjunct Professor at Atlanta’s John Marshall Law School. He was a Judicial Law Clerk to the Honorable Inez Smith Reid of the District of Columbia Court of Appeals.


  • Co-Author, The Air Jordan Rules: Image Advertising Adds New Dimension To Right Of Publicity-First Amendment Tension, 26 Fordham Intell. Prop. Media & Ent. L.J. 945 (Summer 2016)
  • Author, Intellectual Property Design Rights in Fashion, Navigating Fashion Law: Leading Lawyers on Developing Client Brands in a Changing Market and Monitoring Key Legal Developments (Aspatore/Thomson Reuters "Inside the Minds" Series), January 2016
  • Author, Intellectual Property Rights in Image Advertising, Understanding Sports Law (Aspatore/Thomson Reuters "Inside the Minds" Series), July 2014
  • Author, YMCA Reshapes Copyright Law, Copywrite Newsletter, State Bar of Georgia Entertainment & Sports Section, Fall 2013
  • Author, Emerging New Media Issues, The Computer & Internet Lawyer, Vol. 30, Jan 2013
  • Author, Jordan v Jewel Foods: Do the Shoes Make the Man?, Sports Marketing Quarterly Journal, Vol. 21, December 2012
  • Contributor, Sports Stars Seek Profit in Catchphrases, The New York Times, Thomas, K., December 9, 2010
  • Author, TTAB Re-examines Confusion Criteria for Spanish Word-Marks, World Trademark Review Daily, June 18, 2009
  • Author, Popular Toymaker Mattel Receives Augmented Profits In Trademark Case, World Trademark Review Daily, April 24, 2009
  • Author, The Trademark Dilution Revision Act of 2006 -- A Purported Win For Owners Of Famous Trademarks, National Bar Association Commercial Law Section Newsletter, Vol. 4, Winter 2007

Professional Presentations

  • California Fair Pay to Play Act, Institute for Intellectual Property & Social Justice 17th Annual CLE Seminar, March 2020
  • Issues In Entertainment Law, Institute for Intellectual Property & Social Justice 17th Annual CLE Seminar, March 2020
  • Managing Your IP As Business Assets In The 4th Industrial Revolution, National Bar Association’s 33rd Annual Corporate Counsel Conference, February 2020
  • Emcee, National Bar Association’s 10th Annual Corporate Counsel Leadership Summit (Microsoft Time Square), July 2019
  • Rules of the Game: The Do’s & Don’ts For Outside Counsel, National Bar Association’s Peek Behind The Corporate Veil (UTC Aerospace Systems), November 2018
  • Defending Intellectual Property & Advertising Injury Claims, Lewis Brisbois LLP’s Webinar Series, April 2018
  • Trademark & Entertainment Law Update, Institute for Intellectual Property & Social Justice 15th Annual CLE Seminar, March 2018
  • Defending Advertising Injury Claims: What Every Adjuster Should Know, Claims Litigation Management Southeast Conference, November 2017
  • Law Firm Management: Breaking the Glass Ceiling, National Bar Association’s Corporate Counsel Leadership Summit, August 2017
  • The Mystery of Image Advertising and Monetizing of Persona Rights, Institute for Intellectual Property & Social Justice 14th Annual  CLE Seminar, March 2017
  • Preparing UDRP Complaints: Determining Registrant Rights, Providing Evidentiary Support of Bad Faith Registration and Use, Strafford Webinar Series, November 2016
  • Defending Intellectual Property & Advertising Injury Claims, Lewis Brisbois LLP’s Webinar Series, September 2016
  • IP Rights in the Fashion Industry, International Trademark Association (“INTA”) Annual Meeting, May 2016
  • Anti(trust) of Persona Rights, Institute for Intellectual Property & Social Justice 13th Annual CLE Seminar, March 2016
  • Assessing and Protecting IP Rights in the Entertainment Industry, The New Global Paradigm for Entertainment, Arts and Sports Symposium, September 2015
  • Image Advertising & Right Of Publicity In Corporate Sponsorships & Promotional Marketing, Institute for Intellectual Property & Social Justice 12th Annual CLE Seminar, March 2015
  • Important Court Decisions Impacting the Entertainment Industry, Black Entertainment & Sports Lawyers Association 34th Annual Conference, October 2014
  • Balancing Creativity with Caution: IP Considerations in Emerging Media and Promotions, National Bar Association’s 89th Annual Convention, July 2014
  • IP Boot Camp CLE, State Bar of Georgia’s Intellectual Property Section, October 2013
  • The (Dys)Functionality Defense In Trademark Law, Institute for Intellectual Property & Social Justice 10th Annual CLE Seminar, March 2013
  • Trademark Litigation Update, The Knowledge Group CLE Webinar, March 2013
  • Exploiting Intellectual Property (Without Being Exploited) in the New Digital Age, National Bar Association 26th Annual Corporate Counsel Conference, February 2013
  • Distribution Rights in TV and Film, BronzeLens Film Festival, November 2012
  • Intellectual Property Issues in Amateur Athletics, Black Entertainment & Sports Lawyers Association 32nd Annual Conference, October 2012
  • Emerging Trends in IP & Technology, Association of Corporate Counsel-Georgia Chapter CLE Luncheon, June 2012
  • The Business of the Entertainment Industry, National Black MBA Association Entrepreneur’s Conference, May 2012
  • Avoiding Intellectual Property Pitfalls in Corporate Transactions, Institute for Intellectual Property & Social Justice 8th Annual CLE Seminar, March 2012
  • New Media & Technology: Intellectual Property In The 21st Century & Beyond, National Bar Association 23rd Annual Corporate Counsel Conference, February 2010
  • Alternative Fee Arrangements, State Bar of Georgia’s 17th Annual Diversity Program CLE Luncheon, September 2009


  • State Bar Admissions
    • District of Columbia
    • Georgia
  • United States District Courts
    • United States District Court for the Northern District of Alabama
    • United States District Court for the Central District of California
    • United States District Court for the District of Colorado
    • United States District Court for the District of Connecticut
    • United States District Court for the District of Columbia
    • United States District Court for the Southern District of Florida
    • United States District Court for the Middle District of Georgia
    • United States District Court for the Northern District of Georgia
    • United States District Court for the Southern District of Georgia
    • United States District Court for the Northern District of Illinois
    • United States District Court for the Southern District of New York
    • United States District Court for the Northern District of Texas
  • United States Courts of Appeals
    • United States Court of Appeals for the Second Circuit
    • United States Court of Appeals for the Eleventh Circuit
    • United States Court of Appeals for the Federal Circuit



District of Columbia

U.S. Court of Appeals, Federal Circuit

U.S. District Court, District of Colorado

U.S. District Court, District of Columbia

U.S. District Court, District of Connecticut

U.S. District Court, Northern District of Georgia

U.S. District Court, Middle District of Georgia

U.S. District Court, Southern District of Florida

U.S. District Court, Northern District of Illinois

U.S. District Court, Southern District of New York

U.S. District Court, Northern District of Texas

Awards & Honors

  • World Trademark Review (WTR) 1000 – Ranked Among World’s Leading Trademark Professionals (2018-2020)
  • AV Preeminent Rating, Martindale-Hubbell (2015-2020)
  • Law360's Intellectual Property Editorial Advisory Board (2019-Present)
  • America’s Top 100 High Stakes Litigators® (2019)
  • Georgia Super Lawyer Rising Star for Intellectual Property (2013-2017)
  • National Bar Association, General Counsel (2018-Present)
  • National Bar Association's Commercial Law Section, Executive Board Member (2015-present)
  • National Bar Association Presidential Award (2019)
  • Law360 “Minority Powerbroker” (2015)
  • American Lawyer Media-Daily Report’s On the Rise (2014)
  • Georgia Trend Magazine's Legal Elite (2013)
  • National Bar Association's Top 40 Under 40 (2012)
  • Atlanta Business Chronicle’s Top 40 Under 40 Up & Comers (2010)
  • Outstanding Atlanta (2008)
  • Intellectual Property American Inn of Court, Barrister (2013-present)
  • Council on Litigation Management Alliance, Corporate Counsel Invitation Only (2013-present)
  • International Trademark Association, Internet Committee Member (2012-present)


Howard University School of Law

Juris Doctor, 2002

University of Louisville

Bachelor of Arts, 1999

Legal Experience

  • Obtained defense verdict after a three-day jury trial, finding that Fortune 500 hotel chain was not liable for copyright infringement, see Kinon Surface Designs, Inc. v. Hyatt Corporation, Case No. 9:18-CV-81065-DMM (S.D. Fla. 2019)
  • Granted summary judgment in favor of recording artist Rick Ross after court found that recording artist, actor and producer 50 Cent’s right of publicity claim was barred under federal copyright’s preemption doctrine, see Curtis Jackson v. William Roberts, Case No. 3:17-cv-00550-WWE (D. Conn. 2019); argued appeal before the U.S. Court of Appeals for the Second Circuit, which affirmed the lower court’s preemption ruling and set precedent in 66-page opinion, Case No. 19-480 (2d Cir. Aug. 2020);
  • Resolved favorably right of publicity and copyright infringement claims involving Giant Little Ones movie on behalf of film production and distribution entities, see Chlopecki v. Euclid 431 Pictures Inc., Vertical Entertainment, LLC, Storyboard Entertainment, LLC, Case No. 2:19-cv-06326 (C.D. Cal. 2019);
  • Resolved favorably trademark infringement and dilution claims for reputable organization after extensive expert discovery rendered Plaintiff’s trademarks as generic and its $92 million demand without merit, see Springboards To Education, Inc. v. Teach For America, Case 3:16-cv-02435-SAL (N.D. Tex. Dallas Div. 2018)
  • Resolved favorably trademark infringement claims by Fortune 100 brand involving website retailer, see AFLAC v. ooShirts, Inc., Case No.: 4:17-cv-00016-CDL (M.D. Ga. 2018)
  • Granted summary judgment on RICO conspiracy and trademark counterfeiting claims on behalf of a Florida-based marketing agency facing $24 million in damages' exposure, see Delta Airlines, Inc. v. John Wunder et al., No. 1:13-cv-3388 (N.D. Ga 2015)
  • Obtained over $616,000 award (including attorneys' fees) on summary judgment on behalf of a major luxury handbag designer involving trademark infringement claims, see Coach Inc. v. Chaos of Muncie, No. 1:11-cv-0505 (S.D. Ind. 2012)
  • Prepared pre-trial and post-trial motions involving Lanham Act claims for one of the world’s largest sports apparel company against a major retail store, which resulted in the largest verdict in any trademark case ($305 million), see Adidas v. Payless, No. 01-1655 (D. Ore. 2008)
  • Obtained precedential ruling in which the US Supreme Court’s eBay Inc. v. MercExchange decision was adopted for the very first time in Georgia, see Sturgis Motorcycle Rally, Inc. v. Mortimer et al., Case No. 2:14-cv-00175 (N.D. Ga 2015) (W. O’Kelley) (denying plaintiff’s injunctive relief over trademark naming rights to the annual Sturgis bike rally and holding that trademark claims can no longer presume irreparable harm)
  • Resolved Internet-related infringement and cybersquatting activity for the likes of a Fortune 100 paper product company and the NCAA’s exclusive licensing agency via demand letters and UDRP proceedings, seee.g., University of Arizona v. Gee Whiz et al., No. D2008-1543 (WIPO, Jan 2009)
  • Co-defended major sports agency and reputable agent in representation of notable NBA players of the Miami Heat in breach of contract claims involving over 20 million dollars, which after a three-day JAMS arbitration trial hearing resulted in an interim award of zero dollars and denial of all claims
  • Represented leading cloud-based technology software provider in successful settlement structured as a high six-figure licensing deal after asserting claims of copyright infringement, misappropriation of trade secrets, and breach of confidential non-disclosure agreement, see Stratis Business Systems Inc. v. Always Best Care Senior Services, Inc. et al, No. 9:13-cv-81049-KLR (S.D. Fla. 2014)
  • Obtained dismissal of Complaint regarding trademark infringement claims based on lack of personal jurisdiction and Rule 12(b)(6) grounds in representation of the world’s leading decorative paint expert, see Websters Chalk Paint Powder, LLC v. Annie Sloan Interiors, Ltd., No. 1:13-cv-2040 (N.D. Ga 2014)
  • Resolved favorably copyright infringement claims by popular wedding favors’ brand, Kate Aspen, against a reputable website seller, see The Aspen Brands Holding Company et al v. Wish Rocket, LLC, Case 1:16-cv-01208-AT (N.D. Ga. filed Apr. 2016)
  • Received favorable court ruling that denied a motion to compel NBCUniversal Media, LLC to provide video footage from a successful reality TV show, see Bush v. Eichholz, Case No. STCV-16-01085 (Ga. 2018)
  • Resolved favorably trademark infringement claims involving two restaurants, see Henry's Louisiana Grill, Inc. v. Henry's Midtown LLC, Case 1:15-cv-04423-RWS (N.D. Ga. filed Jan. 2016)
  • Successfully settled a breach of contract dispute (involving restrictive covenants and disputed commission fees) with a reputable sports agency involving over $3 million in contracts for several NFL professional players with the Philadelphia Eagles and Tampa Bay Buccaneers
  • Negotiated persona rights, various talent-related consulting and employment agreements, management contracts, and tv and film shopping deals for celebrities featured in major films as well as shows on ABC, BET, CNN, ESPN, FOX, HARPO, HBO, HLN, NBC, Netflix and PBS
  • Advised on corporate structure formation and brand protection of intellectual property assets, including establishing trademarks, for REVOLT TV, a new music cable television network launched by Sean “P Diddy” Combs
  • Negotiated favorable settlement for major international air-conditioning supplier accused of copyright infringement of certain photos of Beijing’s official site of the 2008 Olympics
  • Negotiated and revised multi-million dollar advertising and promotional sponsorship agreements for two Fortune 500 companies involving a global digital media marketing agency, the world’s leading mixed martial arts event holder, a major college athletic association, and a popular Hispanic magazine publisher
  • Negotiated and prepared promotional marketing campaign-related agreements, releases for user-generated videos, licenses for use of IP, and terms of use for website and mobile app for major international hotel brand with locations in New York, London, Australia, Malaysia and the Philippines
  • Managed and enforced global trademark portfolios for some of the world's most famous brands, including preparing large-scale search clearance opinions and applications, and resolving challenges in U.S. Trademark Trial & Appeal Board proceedings, see, e.g., Chrysler LLC v. Pimpo, Opposition No. 91171962 (TTAB July 2008) (upholding prior use of the RAMBLER® mark for automobiles)
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